Who We Are
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figments EXPERIENCE LAB pioneers the art and science of experience design. We are a multidisciplinary team of professionals comprising of architects, designers, researchers, and industrialists dedicated to unlocking new value by infusing each design with the essence of what it means to be human.
Our journey takes us deep into the heart of user behaviour, where we sculpt experiences that resonate and inspire. By forging profound connections and fueling innovation, we transform everyday interactions into extraordinary moments.
We specialize in brand experience, community experience, and research activities, serving sectors such as Experience Centres, Healthcare, Flagship Retail, and Education.
The Experience Equation
Impact on Users and Businesses
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The impact of exceptional experiences reverberates beyond aesthetics. We delve into how our design approach has fostered customer loyalty, elevated brand reputation, and generated tangible business outcomes.
By prioritising human values and user satisfaction, we've witnessed firsthand the power of experience design to drive meaningful connections.
Horizons of Tomorrow
Shaping the Future of Experience Design
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As pioneers in experience design, we cast our gaze toward the horizon. We explore emerging trends, from augmented reality to sustainable design, and emphasize the importance of continuous innovation.
Our commitment to enhancing humanity through design remains unwavering as we embark on the next chapter of our journey.
We live to create impact through experience....
Trinia Tjioe
CBO
An experienced business and client services professional, Trinia has spent her career in tailoring solutions and building relationships with clients across industry sectors including commercial print production, financial print communication and real estate. With a degree in Economics and Business Administration from York University, Canada, and hands on international work experience, she brings a unique outlook to figments.
Harsh Manrao
Director
An architect, who learnt the craft by working with his mentors, Christopher Benninger & Endo Shuhei. Voluntary academic engagements brought him in touch with BV Doshi, Glenn Murcutt & Richard Lieplaster. An alumnus of Indian School of Business (ISB), Hyderabad, he heads research on projects and spearheads strategic design intent in the studio. He has also attended executive education at Wharton School, University of Pennsylvania, Kellogg School, Northwestern University & Nagoya University of Commerce & Business.
Richard Flisher
Design Strategy
Richard is a visionary leader in workplace design at CPMG, specialising in creating innovative office spaces for corporate and developer clients. Richard’s remarkable achievements include spearheading the UK’s first operationally carbon-negative, Passivhaus-certified office building, revolutionising energy efficiency for occupants. With a global perspective, he has delivered outstanding work in international destinations like Abu Dhabi and China, garnering accolades for the commercial and sustainable success of his projects.
Hugh Avison
Creative Director
Hugh has over 20 years’ experience in designing and delivering award-winning projects for major clients, including complex refurbishments and major new build facilities. His expertise lies in client engagement to support brief-making and to tailor the ongoing design solutions. He has worked directly with Local Authorities and public sector clients, with a particular focus on delivering buildings for culture and education.
CORE TEAM
PRACTICES
We shape brands that people love and remember.
We design experiences that uplift communities and transform lives.
We uncover insights that make every experience personal and impactful.