Design at figments EXPERIENCE LAB is a dynamic science, blending intention, interaction, and evolution. Each creation is crafted with a singular purpose: to 'enhance humanness'.
As a cutting-edge design and research laboratory, we dive deep into studying, analyzing, calibrating, and designing human experiences.
design has two constituents: memory & recall...
what you'll remember when you encounter the design
and what you'll remember it for...
Experience Design for Experience Centres @ figments amplifies visitor experiences through 'Journey Amplification', combining spatial dynamics, experiential storytelling, and technological integration to create immersive and transformative experiences.
Experience Design for Healthcare @ figments enhances well-being through personalized care and innovative technologies, overcoming natural, social, and human constraints to deliver a seamless continuum of care.
Experience Design for retail @ figments transforms retail environments into personalized journeys, leveraging 'The Retail Odyssey' framework to turn constraints into opportunities for brand innovation and customer engagement.
Experience Design for education @ figments fosters dynamic learning environments through 'The Learning Continuum', integrating pedagogical innovations and technological advancements to empower learners and educators alike.